It’s not as simple as almost companies’ logos. A letter “U” made of 25 icons representing Unilever and its brands.
The logo was made for 75th anniversary of Unilever with the idea of vitality and the benefits Unilever brings to customers. They say: “Our brands help people to look good, feel good and get more out of life”. So they present their slogan in a logo using 3 icons:
“The Heart represents love, care and health - feeling good”
“The Shirt represents fresh laundry - looking good”
“A bird is a symbol of freedom, relief from daily chores – getting more out of life”
Some of the rest 22 icons are to tell customers about their products…and I try:
...to guess.
1 comment:
Looking at the Unilever Logo, I get that it is clever, but I have to wonder if someone outside the company, who isn't a designer, is going to recognize the very abstract versions of each of their brand logos incorporated into the U.
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