7/15/07

Poster review


This week I studied about Gestalt theory, which is about design principles and how Gestalt affects a product. We also looked at some posters and analyzed them in the concept of Gestalt. They are certainly not amateur designs in how the elements of design were used such as line, shape, color in term of Gestalt.

I came back home and looked at my first poster designed last semester for Softball as a stranger, and checked for any design concept in it.




First of all, the line here looks like photographic although all the graphics are shape. They are the traces of human body in photograph and colorized purposely.

The color used here are almost green and black, somewhere yellow and I see lack of hot color which is usually presented in almost things related to sport. Green somehow may show us the color of grass in stadium. Moreover, the zones that two color black and green in the poster occupied are equal to imply the fair and sport spirit. In my opinion, the author should use dark red or possibly hot color instead of black, the reason is that red and green are in complimentary and the combination of them will be considered a competition.

Final is Movement. The author has used a few methods to make the design dynamic. First is the duplication of the ball co-ordinated with resizing and blurring to point where the ball's from and where the ball is flying to. Second use is where "a human shape" is running and the club is being hit.


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